Upon meeting Yehuda Reich, one quickly senses his forward momentum. He’s not someone who sits back and waits for things to happen. His vision for Stack Street Coffee has grown rapidly, yet deliberately, since launching nearly a decade ago in a modest office within the Garner Historic District. Today, the company spans nearly 50,000 square feet of manufacturing and distribution across multiple buildings in the landmarked industrial complex in Garnerville, New York as well as other smaller locations in NY and NJ.
A lifelong Rockland County resident, Reich has kept his roots strong—most of his 30 to 35 employees also live locally.
Before founding Stack Street, Reich built a successful career in e-commerce, gaining deep insights into product marketing, sales, and logistics. This vantage point gave him a unique window into various industries and a clear opportunity in one: coffee. He recognized a gap in the market for high-quality coffee delivered more efficiently and affordably. That insight sparked the creation of Stack Street Coffee, originally launched under the tagline, “Great coffee shouldn’t be reserved for the highest bidder.”
Stack Street’s success didn’t go unnoticed. Other coffee brands began turning to them for help with logistics, product development, and distribution. “They could focus on marketing and sales,” Reich explains, “and we’d handle the product development, manufacturing and fulfillment. That became a great business model for us.”
Today, Stack Street serves customers across North America and as far afield as Australia and the Middle East, including major national grocery and retail chains. As Reich describes it, Stack Street is a “challenger company” large enough to deliver tailored solutions at scale (organic, kosher, compostable solutions, K-Cups, Rainforest Alliance-certified—you name it), yet small enough to stay nimble and flexible. The biggest competitor, Reich says, isn’t another brand or company, it’s inertia.
When asked what he believes drives lasting business success, Reich shares:
“Constantly thinking about how something can be improved—that’s the hallmark of a strong businessperson. But you can also overanalyze and never act. At some point, you’ve got to just do it.
At the same time, you have to always be questioning your assumptions. You need to be willing to do a complete 180 if you realize something isn’t working. I do this more often than I care to admit—much to the chagrin of my coworkers and family!
Whatever the ‘thing’ is for you—just doing it, and then iterating obsessively, is a massive unlock.
Of course, none of this would be possible without two things.
First, my incredibly supportive wife. I’ve seen firsthand how much it helps to have someone in your corner who understands your mission, your drive, and shows up for you every day (and you for them, of course!). On the flip side, I’ve also seen far too many talented people held back by unsupportive partners. Choose wisely.
And last—but definitely not least—is G-d. All of my success is thanks to Him.”
To learn more about Stack Street Coffee: https://stackstcoffee.com/