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DTSTART;TZID=America/New_York:20260414T130000
DTEND;TZID=America/New_York:20260414T143000
DTSTAMP:20260416T212554
CREATED:20260324T201553Z
LAST-MODIFIED:20260325T144532Z
UID:10001570-1776171600-1776177000@explorerocklandny.com
SUMMARY:How to Actually Grow Your Business - Build a 12-Month Growth Plan (Webinar)
DESCRIPTION:Most small business owners want to grow but struggle to decide where to focus next. Trying to pursue more customers\, higher prices\, better margins\, and new offers all at once leads to wasted time\, inconsistent execution\, and slower growth. To grow your business effectively\, you need to identify the best opportunity for your business and focus your efforts on it. \nIn this webinar\, our expert presenter will show you how to choose the right growth strategy based on your business’s current performance\, priorities\, and constraints. You’ll learn how to evaluate whether your next step should be gaining more clients\, increasing revenue\, improving margins\, or refining your offers. You’ll also learn how to identify the biggest obstacles that could limit growth\, from capacity and conversion issues to pricing and margin challenges. \nYou’ll leave with a clear decision on which growth strategy to prioritize and a focused 12-month plan you can confidently execute. \nLearning objectives: \n\nHow to evaluate your business to determine the best growth opportunity\nHow to decide whether more customers\, higher revenue per client\, better margins\, or offer changes should be your focus\nHow to pinpoint the key constraints that could limit your growth\nHow to translate your decision into a clear\, focused 12-month plan\n\nClick HERE to register.
URL:https://explorerocklandny.com/event/how-to-actually-grow-your-business-build-a-12-month-growth-plan/
CATEGORIES:Economic Development
ATTACH;FMTTYPE=image/png:https://explorerocklandny.com/wp-content/uploads/2026/03/Screenshot-2026-03-24-161531.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260409T130000
DTEND;TZID=America/New_York:20260409T143000
DTSTAMP:20260416T212554
CREATED:20260324T201400Z
LAST-MODIFIED:20260325T144501Z
UID:10001569-1775739600-1775745000@explorerocklandny.com
SUMMARY:Blogging for Small Business: How to Improve SEO and Drive Website Traffic (Webinar)
DESCRIPTION:Blogs remain one of the most effective ways to increase website traffic\, but many business owners overlook blogging in their content marketing strategies. A well-written blog can help search engines prioritize your content for potential clients and organically drive them to your business. \nIn this webinar\, you’ll learn how to use blogging as a marketing tool that helps your business get found online\, build trust with your audience\, and bring more people to your website. You’ll also learn how to create effective blog posts and see how one well-written blog turned into content for email\, social media and other marketing channels. \nParticipants will receive a Blog Content Planning Workbook and SEO Blog Template to help apply what they learn. \n\nWhy blogging is still one of the most powerful tools for small business marketing\nHow blogging helps your SEO and Google rankings\nThe Blog writing system\, keywords\, structure\, headline and hooks to get clicks\nHow investing in one blog can save you time creating marketing content across the board\n\nClick HERE to register.
URL:https://explorerocklandny.com/event/blogging-for-small-business-how-to-improve-seo-and-drive-website-traffic/
CATEGORIES:Economic Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260407T130000
DTEND;TZID=America/New_York:20260407T140000
DTSTAMP:20260416T212554
CREATED:20260324T201148Z
LAST-MODIFIED:20260325T144441Z
UID:10001568-1775566800-1775570400@explorerocklandny.com
SUMMARY:Event Marketing Playbook - Turn Event Traffic Into Sales (Webinar)
DESCRIPTION:Major events like the FIFA World Cup\, the Olympics\, large conventions\, trade shows\, and festivals can bring thousands of potential new customers into your area. If your business plans on taking advantage of a local event\, you can’t rely on your normal marketing strategy. \nIn this webinar\, you’ll learn how to build a marketing plan designed specifically for major events happening near your business. We’ll walk through practical ways to combine digital marketing with physical visibility so your business shows when attendees are looking around or online. You’ll also receive simple tools and templates to help you organize your promotions and prepare your marketing well before the event begins. \nIn this webinar\, you will learn how to: \n\nDesign digital and onsite marketing strategies that attract event attendees\nLeverage signage\, displays\, and branded materials for maximum visibility\nCombine online promotions with physical marketing for stronger results\nTurn event traffic into paying customers\nUse simple templates and tools to organize your event marketing efforts\nBuild a preparation and promotion calendar before the event begins\n\nClick HERE to register.
URL:https://explorerocklandny.com/event/event-marketing-playbook-turn-event-traffic-into-sales/
CATEGORIES:Economic Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260402T130000
DTEND;TZID=America/New_York:20260402T140000
DTSTAMP:20260416T212554
CREATED:20260324T200939Z
LAST-MODIFIED:20260325T144413Z
UID:10001567-1775134800-1775138400@explorerocklandny.com
SUMMARY:Bookkeeping Essentials Every Small Business Owner Needs (Webinar)
DESCRIPTION:Effective bookkeeping is the foundation of any financially healthy small business. Without accurate\, consistent reporting\, it becomes impossible to manage cash flow\, prepare for taxes\, or make informed financial decisions. \nIn this webinar\, you’ll learn how bookkeeping works and how to turn it into a simple\, manageable process you can stay on top of. We’ll show you how to keep your books consistent\, which financial reports you should review regularly\, and the habits that help prevent minor mistakes from turning into costly problems. You’ll also learn how to keep your records organized year-round to make tax time easier\, ensuring your estimated payments are more accurate and avoiding unnecessary surprises. \nBy the end of this webinar\, you will be able to: \n\nUnderstand how bookkeeping works and how it differs from accounting\nRecognize the difference between single-entry and double-entry systems\nChoose between cash and accrual accounting based on your business needs\nIdentify the three key financial statements and how often to review them\nUse clean books to support tax deductions\, estimated payments\, and fewer surprises\n\nClick HERE to register.
URL:https://explorerocklandny.com/event/bookkeeping-essentials-every-small-business-owner-needs/
CATEGORIES:Economic Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260331T130000
DTEND;TZID=America/New_York:20260331T143000
DTSTAMP:20260416T212554
CREATED:20260324T200640Z
LAST-MODIFIED:20260325T144335Z
UID:10001566-1774962000-1774967400@explorerocklandny.com
SUMMARY:Implement AI in Your Business - From AI Overwhelm to Action (Webinar)
DESCRIPTION:  \n\n\n\n\n\n\n\nAI is everywhere\, but most business owners are stuck trying to figure out where to start. With so many tools\, trends\, and promises\, it’s easy to feel overwhelmed and unsure which opportunities are actually worth your time. \nIn this webinar\, you’ll learn a practical\, business-first approach to implementing AI in your business. Instead of focusing on specific tools\, we’ll show you how to evaluate your business\, identify real opportunities\, and determine what’s actually worth pursuing. You’ll walk away with a clear starting point\, a focused set of priorities\, and the confidence to begin taking disciplined action. \nYou’ll Learn to: \n\nIdentify AI opportunities that are actually worth pursuing\nAssess if your business is ready to implement AI solutions\nPrioritize initiatives based on impact and feasibility\nChoose the right tools\, technologies\, or vendors for your needs\nAvoid common mistakes and distractions in AI adoption\nTake clear\, disciplined steps to start implementing AI\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  \n\n\n\nClick HERE to register.
URL:https://explorerocklandny.com/event/implement-ai-in-your-business-from-ai-overwhelm-to-action/
CATEGORIES:Economic Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260325T120000
DTEND;TZID=America/New_York:20260325T133000
DTSTAMP:20260416T212554
CREATED:20260302T164457Z
LAST-MODIFIED:20260302T164457Z
UID:10001491-1774440000-1774445400@explorerocklandny.com
SUMMARY:Resources for Veterans Starting a Business (Webinar)
DESCRIPTION:Starting a business after military service comes with unique opportunities—and unique challenges. In this informative and empowering webinar\, Veterans will discover the wide range of national programs and support systems designed specifically to help them launch and grow successful businesses. \nWe’ll explore valuable resources including the SBA’s Boots to Business program\, along with other free and low-cost tools offered by government agencies\, nonprofit organizations\, and private sector partners. Whether you’re just beginning to explore entrepreneurship or ready to take the first step\, this session will help you navigate the landscape of Veteran-focused support. \nWhat You’ll Learn: \n\nAn overview of national programs available to Veteran entrepreneurs\nHow the SBA’s Boots to Business program supports business formation\nFree and low-cost government\, nonprofit\, and private sector resources\nHow to access funding\, training\, mentoring\, and business development support\nPractical next steps to move from idea to action\n\nIf you’re a Veteran ready to turn your skills\, leadership\, and determination into business ownership\, this session is for you! \nClick HERE to register.
URL:https://explorerocklandny.com/event/resources-for-veterans-starting-a-business-webinar/
CATEGORIES:Economic Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260320T120000
DTEND;TZID=America/New_York:20260320T133000
DTSTAMP:20260416T212554
CREATED:20260302T163937Z
LAST-MODIFIED:20260302T163937Z
UID:10001490-1774008000-1774013400@explorerocklandny.com
SUMMARY:How to Create Your Brand: And Shape Your Vision For The Future
DESCRIPTION:Your brand consists of much more than just your vision: It is who you are\, how you look\, how you sound\, what you say and shapes what people think about you. It is also how you provide value\, why you started the business and where you hope to go. \nYou get to decide -so\, who do you want to be? \nIn this workshop you will learn: \n•How to start figuring (or refiguring) out your brand \n•The elements that make up your brand \n•See examples and guidelines for creating each element \n•Do some high-level guided brainstorming on each element to get you started \nClick HERE to register.
URL:https://explorerocklandny.com/event/how-to-create-your-brand-and-shape-your-vision-for-the-future/
CATEGORIES:Economic Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260318T130000
DTEND;TZID=America/New_York:20260318T143000
DTSTAMP:20260416T212554
CREATED:20260306T153709Z
LAST-MODIFIED:20260306T153709Z
UID:10001510-1773838800-1773844200@explorerocklandny.com
SUMMARY:12 Strategic Techniques  to Nail Presentations\, Talks\, & Pitches
DESCRIPTION:EVENT OVERVIEW  \nMany people obsess over how their brand looks – logos\, fonts\, designs\, newsletters\, slide decks – but few invest in how their people sound\, even though that impacts the bottom line more than any design choice or marketing message. This webinar will help you use your voice to make stronger first impressions and avoid common pitfalls using 12 proven techniques. \n A professional speaking coach will share strategic techniques to adjust the wording\, speaking\, and presentation techniques that are foundational to developing presentations\, elevator pitches\, and making lasting impressions. \nIncludes Q&A\, group participation\, on-the-spot feedback\, polls\, and takeaways! \n  \nWHAT YOU WILL LEARN  \nBy the end of this webinar\, you will know how to: \n\nDevelop fast connections with your audience\nBuild trust through your presentations\nOptimize your sales pitch\nMask nervousness\nDemonstrate confidence\nCommunicate clearly\nTailor wording to your audience and “read the room”\nEnhance outcomes of your pitches\, talks\, interviews\, and presentations\n\nClick HERE for more information and to register.
URL:https://explorerocklandny.com/event/12-strategic-techniques-to-nail-presentations-talks-pitches/
CATEGORIES:Economic Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260318T120000
DTEND;TZID=America/New_York:20260318T133000
DTSTAMP:20260416T212554
CREATED:20260302T163049Z
LAST-MODIFIED:20260302T163049Z
UID:10001489-1773835200-1773840600@explorerocklandny.com
SUMMARY:How to Sell by Building Relationships (Webinar)
DESCRIPTION:Sales doesn’t have to feel pushy\, and you don’t need to be the “sales type” to successfully sell. Selling is a skill\, not a personality type: everyone can learn how to be successful at it. In this webinar\, SCORE experts teach entrepreneurs how to sell by developing relationships so as to better understand their client’s needs and work with them to craft a solution that meets those needs. \nThis webinar is targeted to entrepreneurs who sell services to businesses\, government clients\, or those who sell large consumer products or services where the sales process typically includes a meeting and written proposal. \nThis webinar walks through specific activities to follow throughout the sales process: \n\nSteps you need to take before the sales meeting to set you up for success\, including how to do your homework on the prospective buyer\nMechanics of running a successful sales meeting where you build relationships with your buyers and gain the information you need to craft a winning solution\nActivities to follow after the meeting to close the sale\n\n\nHosted by SCORE Southern Maryland\n\nClick HERE to register.
URL:https://explorerocklandny.com/event/how-to-sell-by-building-relationships-webinar/
CATEGORIES:Economic Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260317T130000
DTEND;TZID=America/New_York:20260317T140000
DTSTAMP:20260416T212554
CREATED:20260225T154216Z
LAST-MODIFIED:20260225T154216Z
UID:10001487-1773752400-1773756000@explorerocklandny.com
SUMMARY:Advanced Negotiation Strategy to Protect Profit and Close Stronger Deals (Webinar)
DESCRIPTION:From vendor and client agreements to pricing and hiring employees\, negotiations are a constant part of running a business. The terms you agree to directly affect the profit you keep\, the risk you assume\, your business relationships\, and your cash flow. Without a repeatable negotiation process\, agreements are made reactively\, putting your profits at risk. \nIn this advanced webinar\, you’ll learn how to approach negotiations with both a rational structure and awareness of the human dynamics that influence outcomes. We will examine frameworks that help bring structure and clarity\, along with the emotional and behavioral factors that often make and break a deal. We will also look at real business examples to show you how these principles apply in practical situations involving clients\, vendors\, partners\, and other high-stakes conversations. \nBy the end of this webinar\, you will be able to: \n\nUnderstand and apply foundational frameworks such as BATNA\, ZOPA\, and Harvard’s 7 Elements\nRecognize why logic alone often fails and navigate emotional triggers and behavioral biases more effectively\nUse tactical empathy techniques drawn from the Black Swan approach to reduce tension and move conversations toward agreement\nApply a practical negotiation preparation checklist to real-world scenarios involving clients\, vendors\, and partners\n\nClick HERE to register.
URL:https://explorerocklandny.com/event/advanced-negotiation-strategy-to-protect-profit-and-close-stronger-deals-webinar/
CATEGORIES:Economic Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260317T120000
DTEND;TZID=America/New_York:20260317T133000
DTSTAMP:20260416T212554
CREATED:20260302T162441Z
LAST-MODIFIED:20260302T162456Z
UID:10001488-1773748800-1773754200@explorerocklandny.com
SUMMARY:Selling to the Federal Government (Webinar)
DESCRIPTION:23+ percent of all prime government dollars are awarded to small businesses. If you are not already selling your product or service to the federal government\, you may be missing out on a major market opportunity. In this webinar\, SCORE expert business mentor and retired Northrup Grumman executive Karen Williams will take you through the steps to sell to the federal government. \nTopics to be covered include: \n\nHow to conduct market research to identify opportunities\nIdentifying subcontracting opportunities\nHow to market your product/service to prime contractors\n\nIf you are not already set up as a federal “small business\,” we encourage you to also view the webinar\, “Registering to Sell to the Federal Government Market.” \nClick HERE to register.
URL:https://explorerocklandny.com/event/selling-to-the-federal-government-webinar/
CATEGORIES:Economic Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260313T110000
DTEND;TZID=America/New_York:20260313T130000
DTSTAMP:20260416T212554
CREATED:20260303T164238Z
LAST-MODIFIED:20260303T164238Z
UID:10001493-1773399600-1773406800@explorerocklandny.com
SUMMARY:YouTube for Small Businesses: Validity\, Trust\, and Revenue (Webinar)
DESCRIPTION:Learn how YouTube can help you generate revenue! \n\nDifferentiate between YouTube as a marketing channel vs. monetization channel specific to your business model\nIdentify which YouTube success metrics (e.g. watch time) are relevant to your business\nEvaluate if YouTube is an appropriate time/effort investment for your business\nApply a repeatable framework to structure videos that align with YouTube’s discovery and distribution logic\nSelect a realistic YouTube monetization pathway based on your own business type (service\, product\, education)\nEvaluate YouTube Studio to analytics to diagnose reason a video is gaining or losing visibility\nConstruct a 30-day starter plan to use YouTube successfully\n\nClick HERE for more information and to register.
URL:https://explorerocklandny.com/event/youtube-for-small-businesses-validity-trust-and-revenue-webinar/
CATEGORIES:Economic Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260310T130000
DTEND;TZID=America/New_York:20260310T140000
DTSTAMP:20260416T212554
CREATED:20260225T153550Z
LAST-MODIFIED:20260225T212125Z
UID:10001486-1773147600-1773151200@explorerocklandny.com
SUMMARY:Manage Your Finances With Confidence Using Scalable Accounting Systems (Webinar)
DESCRIPTION:If you manage your finances through your banking portal\, scattered spreadsheets\, or mostly in your head\, you’re not alone\, but it can create real risk\, including missed payments\, unclear cash flow\, and issues at tax time. The solution is to use a simple\, structured accounting system that keeps your records organized and your numbers reliable. \nIn this webinar\, our expert presenter will guide you through the essential accounting systems every small business needs to operate with confidence. We’ll cover how to structure your books\, establish healthy financial habits\, and create processes that support smarter decisions\, without overcomplicating things. \nIn this webinar\, you’ll learn how to: \n\nUnderstand the basic accounting systems every small business needs\nSet up a simple structure for tracking income and expenses\nCreate repeatable processes for organizing financial data\nBuild habits that improve accuracy and consistency\nUse your numbers to support better business decisions\n\nClick HERE to register.
URL:https://explorerocklandny.com/event/manage-your-finances-with-confidence-using-scalable-accounting-systems/
CATEGORIES:Economic Development
ATTACH;FMTTYPE=image/png:https://explorerocklandny.com/wp-content/uploads/2026/02/Screenshot-2026-02-25-103524.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260305T130000
DTEND;TZID=America/New_York:20260305T140000
DTSTAMP:20260416T212554
CREATED:20260225T153313Z
LAST-MODIFIED:20260225T212158Z
UID:10001485-1772715600-1772719200@explorerocklandny.com
SUMMARY:Capitalizing on Major Events: How to Choose and Plan Strategically (Webinar)
DESCRIPTION:Major events like the FIFA World Cup\, the Olympics\, trade shows\, and community markets can give your business rare access to new customers and boost sales quickly. But success depends on selecting events that align with your business and planning your participation strategically so your time and resources generate real ROI. \nIn this webinar\, you’ll learn a practical framework for deciding which events are worth your investment and how your business should take part once you choose one. We’ll cover how to identify opportunities\, evaluate whether an event aligns with your audience and goals\, and develop a participation plan to maximize ROI. \nBy the end of this webinar\, you’ll know how to choose events with confidence and plan your involvement for measurable results. \nYou’ll learn how to: \n\nIdentify which upcoming events are strategically worth it for your business\nEvaluate opportunities based on goals\, audience fit\, and value\nDecide whether to participate as a vendor\, sponsor or partner to maximize ROI\nRecognize early warning signs of mismatched events\nPositioning your business for the event audience\n\nClick HERE to register.
URL:https://explorerocklandny.com/event/capitalizing-on-major-events-how-to-choose-and-plan-strategically/
CATEGORIES:Economic Development
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260226T130000
DTEND;TZID=America/New_York:20260226T140000
DTSTAMP:20260416T212554
CREATED:20260225T152944Z
LAST-MODIFIED:20260225T212911Z
UID:10001484-1772110800-1772114400@explorerocklandny.com
SUMMARY:Health Insurance 101 for Small Business Owners and Startups (Webinar)
DESCRIPTION:Navigating health insurance as a solopreneur or small business owner can be overwhelming\, but it doesn’t have to be. Whether you’re exploring coverage for yourself or considering benefits for your first employees\, understanding your options can help you make smarter\, more confident decisions. \nIn this webinar\, our expert presenters will break down everything you need to know about health insurance as a small business. You’ll learn how to compare coverage types\, understand key terms\, and find trusted brokers or agents who can guide you through the process so you can focus on running your business with clarity and confidence. \nYou’ll learn how to: \n\nUnderstand the benefits of offering health insurance to employees\nCompare common types of coverage and what they mean for your business\nNavigate the health insurance marketplace with confidence\nIdentify reputable brokers or agents to help you choose a plan\nDecode key health insurance terms and concepts\n\nClick HERE to register.
URL:https://explorerocklandny.com/event/health-insurance-101-for-small-business-owners-and-startups/
CATEGORIES:Economic Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260129T130000
DTEND;TZID=America/New_York:20260129T140000
DTSTAMP:20260416T212554
CREATED:20251219T183729Z
LAST-MODIFIED:20251219T183927Z
UID:10001324-1769691600-1769695200@explorerocklandny.com
SUMMARY:2026 Hottest Business Ideas\, Trends & Markets
DESCRIPTION:Are you planning to start a business in 2026 or expand your current company? Don’t get left behind! Understanding the latest business trends\, ideas\, and markets is essential to staying competitive. \nIn this webinar\, you will explore the latest business trends\, startup ideas\, and shifting consumer behaviors. Our expert presenter will share practical insights on how small businesses can adapt\, innovate\, and position their products and services to meet the needs of today’s and tomorrow’s customers. \nYou will learn about: \n\nAmerica’s ever-changing demographics.\nHow Gen Z has established itself as a powerful consumer force\nThe triggers that entice consumers to buy\nRecession-proof business concepts\nHottest retail concepts\nBest ways to reach today’s customers\n\nClick HERE more information and to register.
URL:https://explorerocklandny.com/event/2026-hottest-business-ideas-trends-markets/
CATEGORIES:Economic Development
ATTACH;FMTTYPE=image/png:https://explorerocklandny.com/wp-content/uploads/2025/12/Screenshot-2025-12-19-133458.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260115T130000
DTEND;TZID=America/New_York:20260115T143000
DTSTAMP:20260416T212554
CREATED:20251219T183426Z
LAST-MODIFIED:20251219T183426Z
UID:10001323-1768482000-1768487400@explorerocklandny.com
SUMMARY:The Small Business Website Essentials: Attract\, Engage and Convert
DESCRIPTION:Are visitors landing on your site and leaving right away? Every lost visitor is a missed opportunity that can add up fast. The problem isn’t a lack of interest in your product or service\, but that your website is missing the fundamental elements every website needs to build trust\, drive conversions\, and support SEO performance. \nIn this webinar\, our marketing expert Tim Contado will show you what your website needs to attract visitors\, earn trust\, and convert interest into sales. You’ll learn practical steps to improve your site’s structure\, messaging\, and calls-to-action. \nBy the end\, you will have clear and actionable steps to make quick website improvements that work. \nWhat You’ll Learn: \n\nThe essential pages every business website must have and what each should accomplish\nHow to clearly communicate what you do\, who you serve\, and why it matters\nWhat a “basic SEO-friendly structure” really means in 2025\nHow to identify where visitors drop off and how to fix it\nSimple\, effective calls-to-action that guide visitors naturally\nThe trust-building details that make your business look credible and legitimate\nHow to evaluate your website objectively and prioritize high-impact fixes\n\nClick HERE for more information and to register.
URL:https://explorerocklandny.com/event/the-small-business-website-essentials-attract-engage-and-convert/
CATEGORIES:Economic Development
ATTACH;FMTTYPE=image/png:https://explorerocklandny.com/wp-content/uploads/2025/12/Screenshot-2025-12-19-133154.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251216T130000
DTEND;TZID=America/New_York:20251216T140000
DTSTAMP:20260416T212554
CREATED:20251215T163827Z
LAST-MODIFIED:20251215T163827Z
UID:10001322-1765890000-1765893600@explorerocklandny.com
SUMMARY:Game-Changing AI Tools - Automate Tasks\, Create Content Faster & Grow Your Business
DESCRIPTION:Join SCORE for this FREE webinar\, “Game-Changing AI Tools – Automate Tasks\, Create Content Faster & Grow Your Business.” \nSmall business owners spend countless hours on marketing and sales tasks that don’t move the needle forward. But with the right AI tools\, you can simplify your workflow\, eliminate busywork\, and see faster results without needing to be tech-savvy. \nIn this webinar\, our expert presenter\, Jam Anderson\, founder of Jam AI\, will introduce practical AI tools that make running your business easier. You’ll see how AI can support your daily operations\, spark fresh content ideas\, enhance your customer outreach\, and give you more time to focus on the work that actually moves your business forward. \nYou’ll learn: \n\nBeginner-friendly AI tools that support everyday business tasks\nSee a live demonstration of how these AI tools work in real time\nHow to automate time-consuming sales and marketing tasks\nHow to Create scroll-stopping content in minutes\nHow to use AI insights to attract better customers and boost conversions\n\nClick HERE for more info and to register.
URL:https://explorerocklandny.com/event/game-changing-ai-tools-automate-tasks-create-content-faster-grow-your-business/
LOCATION:SCORE
CATEGORIES:Economic Development
ATTACH;FMTTYPE=image/png:https://explorerocklandny.com/wp-content/uploads/2025/12/Screenshot-2025-12-15-113735.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251204T130000
DTEND;TZID=America/New_York:20251204T140000
DTSTAMP:20260416T212554
CREATED:20251120T183014Z
LAST-MODIFIED:20251120T183014Z
UID:10001261-1764853200-1764856800@explorerocklandny.com
SUMMARY:Email Strategy for Revenue Growth – Build Your List\, Create Better Emails\, Convert Customers
DESCRIPTION:Join SCORE for this webinar titled\, Email Strategy for Revenue Growth – Build Your List\, Create Better Emails\, Convert Customers.  Thursday\, December 4\, 2025.  1:00 PM to 2:00 PM \nMany small business owners recognize the importance of email marketing\, but without a well-defined plan\, it can become overwhelming. What should be sent? How do you get people to sign up? And how do you make sure it’s actually driving business? \nIn this webinar\, you’ll learn how to build proven strategies and tactics to harness the power of the inbox as a powerful growth engine for your business. From improving your website so visitors subscribe\, to designing emails people actually want to read\, you’ll walk away knowing exactly what to do next. \nYou’ll learn how to: \n\nMaster the foundations of online marketing and build a winning strategy\nOptimize your website to complement your email campaigns\nLeverage listings & reviews to enhance credibility and attract more customers\nDesign compelling emails that captivate your audience and drive action\nIntegrate social media & email to expand your reach and boost engagement\nMeasure success & refine your approach for consistent growth\n\nClick HERE for more information and to register.
URL:https://explorerocklandny.com/event/email-strategy-for-revenue-growth-build-your-list-create-better-emails-convert-customers/
CATEGORIES:Economic Development
ATTACH;FMTTYPE=image/png:https://explorerocklandny.com/wp-content/uploads/2025/11/Screenshot-2025-11-20-132829.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251203T130000
DTEND;TZID=America/New_York:20251203T140000
DTSTAMP:20260416T212554
CREATED:20251120T180647Z
LAST-MODIFIED:20251120T182231Z
UID:10001259-1764766800-1764770400@explorerocklandny.com
SUMMARY:Finding Grants and Sponsorships – Locate Opportunities\, Apply Confidently\, Stand Out to Funders
DESCRIPTION:Join SCORE for a webinar titled\, Finding Grants and Sponsorships – Locate Opportunities\, Apply Confidently\, Stand Out to Funders.  Wednesday\, December 3\, 2025.  1:00 PM – 2:00 PM.  \nFinding funding for your business can be challenging—but with the right strategy and tools\, it’s absolutely possible. From identifying grants and sponsorships to leveraging free and affordable resources\, knowing where to start can help you secure the support your business needs to grow. \nIn this webinar\, our expert will walk you through today’s most reliable funding opportunities and business resources. You’ll learn the key steps to becoming “grant-ready\,” how to strengthen your business to meet eligibility requirements\, and proven strategies to help your applications stand out from the competition. \nWhat You’ll Learn: \n\nHow to find legitimate small business grants\, sponsorships\, using funding databases\nHow to prepare for common types of business funding and determine your eligibility\nWhat it means to be “grant-ready” and how to determine eligibility\nKey application documents funders expect and how to prepare them\nFree and low-cost business resources that support growth\, visibility\, and funding readiness\n\nClick HERE for more information and to register.
URL:https://explorerocklandny.com/event/finding-grants-and-sponsorships-locate-opportunities-apply-confidently-stand-out-to-funders/
CATEGORIES:Economic Development
ATTACH;FMTTYPE=image/png:https://explorerocklandny.com/wp-content/uploads/2025/11/Screenshot-2025-11-20-130358.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251121T120000
DTEND;TZID=America/New_York:20251121T133000
DTSTAMP:20260416T212554
CREATED:20251112T205704Z
LAST-MODIFIED:20251112T205805Z
UID:10001230-1763726400-1763731800@explorerocklandny.com
SUMMARY:Developing Financial Projections for Your New Small Business
DESCRIPTION:Join SCORE for a webinar titled “Developing Financial Projections for Your New Small Business.”  Friday\, November 21\, 2025.  12:00 PM to 1:30 PM.  \nYou’re starting or have started your new small business. Great!! But . . . you’re worried about what your sales will be\, or if you can make a profit and how you will manage your cash flow. If you need help in any of these areas\, this webinar is for you! We’ll review calculating your startup costs\, projecting sales\, creating a projected profit and loss statement and cashflow statement. \nAll registrants will receive access to webinar materials in advance\, and link to the recorded webinar after the live event. \nThis webinar is part of SCORE’s Small Business Essentials (SBE) Webinar Series. The series is designed to prepare anyone who is considering starting a business to make the decisions and plans you need to successfully launch your business. All webinars are taught by experienced certified SCORE Mentors. \nClick HERE to register.
URL:https://explorerocklandny.com/event/developing-financial-projections-for-your-new-small-business/
CATEGORIES:Economic Development
ATTACH;FMTTYPE=image/png:https://explorerocklandny.com/wp-content/uploads/2025/11/Screenshot-2025-11-12-155420.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251113T120000
DTEND;TZID=America/New_York:20251113T130000
DTSTAMP:20260416T212554
CREATED:20251110T154315Z
LAST-MODIFIED:20251110T154315Z
UID:10001229-1763035200-1763038800@explorerocklandny.com
SUMMARY:Creating a Quick Business Plan
DESCRIPTION:Join SCORE for this webinar\, “Creating a Quick Business Plan\,” on Thursday\, November 13\, 2025 at 12:00 PM.  This is a virtual event. \nYou have a great business idea\, but what is the next step? How do you turn your idea into a great product or service? In this webinar\, we show you how to write your “Value Proposition” and use the “Lean Canvas” to capture key ideas\, concepts and strategies about your business. When you leave the webinar\, you’ll be able to draft your own one-page business plan. \nAll registrants will receive access to webinar materials in advance\, and link to the recorded webinar after the live event. \nThis webinar is part of SCORE’s Small Business Essentials (SBE) Webinar Series. The series is designed to prepare anyone who is considering starting a business to make the decisions and plans you need to successfully launch your business. All webinars are taught by experienced certified SCORE Mentors. \nClick HERE to register.
URL:https://explorerocklandny.com/event/creating-a-quick-business-plan/
CATEGORIES:Economic Development
ATTACH;FMTTYPE=image/png:https://explorerocklandny.com/wp-content/uploads/2025/11/Screenshot-2025-11-10-103923.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251112T180000
DTEND;TZID=America/New_York:20251112T193000
DTSTAMP:20260416T212554
CREATED:20251029T151336Z
LAST-MODIFIED:20251029T151336Z
UID:10001206-1762970400-1762975800@explorerocklandny.com
SUMMARY:Online Reputation Management
DESCRIPTION:Join SCORE for this live online event\, “Online Reputation Management.”  Wednesday\, November 12\, 2025.  6:00PM to 7:30PM.  Virtual event. \nWhat people say about your business online matters—and one bad review can cost you customers. Whether you’re responding to criticism\, monitoring mentions\, or building positive engagement\, managing your reputation is essential to your brand’s success. \nIn this insightful webinar\, you’ll learn the steps to protect and improve your online image across platforms like Google\, Yelp\, Facebook\, and more. You’ll discover how to respond to negative reviews the right way\, avoid common mistakes\, and implement simple strategies to stay ahead of online damage. Plus\, we’ll discuss how offline reputation—from associations to ex-employees—can impact your online standing. \nWhat You’ll Learn: \n\nThe different types of online complaints—and how to handle them\nWhere your reputation is being shaped (it’s more than Google!)\nHow to respond to reviews using a proven\, step-by-step process\nWhy “not feeding the trolls” is a smart policy\nTools like Google Alerts to monitor your brand\nBest practices to turn unhappy customers into loyal advocates\n\nClick HERE for more information and to register.
URL:https://explorerocklandny.com/event/online-reputation-management/
CATEGORIES:Economic Development
ATTACH;FMTTYPE=image/png:https://explorerocklandny.com/wp-content/uploads/2025/10/online-reputation.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251112T130000
DTEND;TZID=America/New_York:20251112T140000
DTSTAMP:20260416T212554
CREATED:20251031T155553Z
LAST-MODIFIED:20251031T173610Z
UID:10001207-1762952400-1762956000@explorerocklandny.com
SUMMARY:25 Touchpoints to Level Up Your Marketing
DESCRIPTION:Join SCORE for this webinar titled\, 25 Touchpoints to Level Up Your Marketing.  Wednesday\, November 12\, 2025.  1:00PM to 2:00PM. Webinar. \nOverview \nCustomers interact with your business through dozens of physical and digital touchpoints – but many of these moments are easy to overlook. In this session\, Technology Therapy® Group founder and CEO Jennifer Shaheen will walk you through 25 ‘phygital’ (physical and digital) touchpoints that shape how customers see\, experience\, and remember your business. You’ll walk away ready to spot overlooked opportunities and take immediate action to build stronger connections with customers. \nTakeaways from this Webinar: \n\nLearn how everyday ‘phygital’ details can strengthen customer loyalty.\nDiscover simple ways to improve touchpoints without a big budget or major changes.\nAccess practical ideas you can apply right away to create a more consistent brand experience.\n\nPresenter: \nJennifer Shaheen\, Technology Therapy® Group founder and CEO. Expertly guiding business owners through the intersection of marketing and technology for over 20 years\, Jennifer has unique expertise that combines technical prowess\, entrepreneurial insight\, and marketing acumen. \nHer marketing strategy\, brand development\, and small business operations skills have been engaged in the retail\, manufacturing\, hospitality\, health care\, and travel industries. \nClick HERE to register.
URL:https://explorerocklandny.com/event/25-touchpoints-to-level-up-your-marketing/
CATEGORIES:Economic Development
ATTACH;FMTTYPE=image/jpeg:https://explorerocklandny.com/wp-content/uploads/2025/10/MARKETING-pexels-karola-g2-6229-scaled.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251111T113000
DTEND;TZID=America/New_York:20251111T130000
DTSTAMP:20260416T212554
CREATED:20251103T173306Z
LAST-MODIFIED:20251103T184801Z
UID:10001210-1762860600-1762866000@explorerocklandny.com
SUMMARY:Small Business Opportunities for Veterans
DESCRIPTION:You served our country—now let SCORE serve you! This powerful webinar highlights the unique advantages\, challenges\, and opportunities available to veterans pursuing small business ownership. \nJoin Ed Coleman\, SCORE North-Atlantic Region Vice President; Brigadier-General Maureen Weigl\, Deputy Adjutant General for PA Veterans Affairs; and Norm Phillips\, SCORE Veterans Subject Matter Expert\, as they explore how military skills translate into entrepreneurial success. You’ll discover proven strategies\, real-world examples\, and valuable SCORE and SBA resources designed to help veterans start\, grow\, or buy a business. \nWhat You’ll Learn: \n\nThe challenges and opportunities of transitioning from military service to business ownership\nWhy veterans are uniquely equipped for entrepreneurial success\nHow to leverage programs such as Boots to Business and Veterans Business Outreach Centers\nValue of mentors and how to access through SCORE\n\nWhether you’re exploring entrepreneurship for the first time or looking to expand your existing business\, this session will provide the tools\, insights\, and confidence to move forward successfully. \nClick HERE to register for this FREE webinar:
URL:https://explorerocklandny.com/event/small-business-opportunities-for-veterans/
CATEGORIES:Economic Development
ATTACH;FMTTYPE=image/png:https://explorerocklandny.com/wp-content/uploads/2025/11/Screenshot-2025-11-03-113209.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251105T110000
DTEND;TZID=America/New_York:20251105T120000
DTSTAMP:20260416T212554
CREATED:20251029T150715Z
LAST-MODIFIED:20251029T151857Z
UID:10001205-1762340400-1762344000@explorerocklandny.com
SUMMARY:3 Social Media Tips to Boost Revenue and Save Time
DESCRIPTION:Join SCORE for this FREE online live event\, “3 Social Media Tips to Boost Revenue and Save Time.”  Wednesday\, November 5\, 2025.  1:00PM to 2:00PM.  Virtual Event. \nAre you looking to grow your customer base and increase revenue through social media\, but find yourself spending all day posting with minimal results? You’re not alone. Join us for a free\, informative session where you’ll learn three effective strategies that small business owners use to attract quality followers\, boost engagement\, and turn social media activity into real business growth. \nIn this webinar\, Social Media expert Lacey Clifton-Jensen will share practical\, time-saving tips you can apply immediately\, from optimizing your posts for visibility to creating content that converts. These simple techniques are proven to help you reach more people\, grow a loyal audience\, and make your time on social media truly pay off. \nWhat You’ll Learn: \n\nIncrease your reach and attract followers who engage and buy\nSimplify your posting schedule without losing visibility\nCreate content that builds trust and drives action\nTurn everyday social activity into measurable business results\n\nClick HERE for more information and to register.
URL:https://explorerocklandny.com/event/3-social-media-tips-to-boost-revenue-and-save-time/
CATEGORIES:Economic Development
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