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DTSTART;TZID=America/New_York:20260827T130000
DTEND;TZID=America/New_York:20260827T140000
DTSTAMP:20260921T230457
CREATED:20260731T194154Z
LAST-MODIFIED:20260731T194154Z
UID:10001946-1787835600-1787839200@explorerocklandny.com
SUMMARY:Goof-Proof Your Business: Prevent Costly Mistakes Before They Happen
DESCRIPTION:Even if you’re an experienced and careful business owner\, you’re not safe from making preventable and costly mistakes. That’s because mistakes happen when everyday business pressure quietly affects how owners think\, make decisions and respond to problems. \nIn this webinar\, you’ll learn practical frameworks for recognizing mistake risk\, responding more effectively in the moment and building processes that help you catch\, contain and learn from problems. You’ll also be introduced to the STORM Framework\, the SAFER Response Method and a five-stage approach to reducing repeat mistakes and building a more reliable business. \nClick HERE for more information and to register.
URL:https://explorerocklandny.com/event/goof-proof-your-business-prevent-costly-mistakes-before-they-happen/
CATEGORIES:Economic Development
ATTACH;FMTTYPE=image/jpeg:https://explorerocklandny.com/wp-content/uploads/2026/07/goof-proof.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260825T130000
DTEND;TZID=America/New_York:20260825T140000
DTSTAMP:20260921T230457
CREATED:20260731T193912Z
LAST-MODIFIED:20260731T193912Z
UID:10001945-1787662800-1787666400@explorerocklandny.com
SUMMARY:Inside the Franchise Playbook: Proven Systems for Building and Scaling Your Business
DESCRIPTION:Franchises consistently outperform independent businesses – not because of better products or more capital\, but because they’ve mastered something most entrepreneurs struggle with: creating repeatable systems that drive predictable results. Whether you’re running a business or looking to start one\, understanding how franchises operate can help you build sustainable growth. \nIn this webinar\, we’ll explore the specific strategies and frameworks that make franchise businesses so successful and how to implement these same principles in your own business. You’ll also learn why thousands of entrepreneurs choose franchises for their next venture. \nClick HERE for more information and to register.
URL:https://explorerocklandny.com/event/inside-the-franchise-playbook-proven-systems-for-building-and-scaling-your-business/
ATTACH;FMTTYPE=image/jpeg:https://explorerocklandny.com/wp-content/uploads/2026/07/franchise.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260820T130000
DTEND;TZID=America/New_York:20260820T140000
DTSTAMP:20260921T230457
CREATED:20260731T193710Z
LAST-MODIFIED:20260731T193710Z
UID:10001944-1787230800-1787234400@explorerocklandny.com
SUMMARY:Mastering Cash Flow Management – Manage Fluctuations and Uncover Hidden Cash
DESCRIPTION:Managing cash flow is one of the biggest financial challenges small businesses face day-to-day. You need enough money available to cover operating costs and invest in future growth\, but the timing of money coming in does not always align with when those expenses need to be paid. Understanding how cash moves in and out of your business can help you plan for these gaps\, avoid shortfalls and make more confident financial decisions. \nIn this webinar\, we’ll break down how to better understand your business’s cash flow cycle and manage your cash flow more effectively. You’ll learn how to plan for changing financial needs\, prepare for seasonal or unexpected fluctuations and manage money more strategically throughout the year. We’ll also explore how stronger cash flow planning can help you create greater financial stability as your business grows. \nClick HERE for more information and to register.
URL:https://explorerocklandny.com/event/mastering-cash-flow-management-manage-fluctuations-and-uncover-hidden-cash/
CATEGORIES:Economic Development
ATTACH;FMTTYPE=image/jpeg:https://explorerocklandny.com/wp-content/uploads/2026/07/cash-flow.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260813T130000
DTEND;TZID=America/New_York:20260813T143000
DTSTAMP:20260921T230457
CREATED:20260731T192609Z
LAST-MODIFIED:20260731T193350Z
UID:10001943-1786626000-1786631400@explorerocklandny.com
SUMMARY:Applying for a Business Loan: What Lenders Look for and How to Prepare
DESCRIPTION:Getting through the business loan process requires more than knowing how much money you need. You also need to be prepared to discuss your finances\, provide supporting documentation and answer questions about how your business operates. Preparing before you approach a lender can help you navigate the process more confidently and avoid unnecessary surprises. \nIn this webinar\, you’ll learn how to prepare your business finances and documentation for the loan application process. You’ll also hear directly from lending experts about how banks and Community Development Financial Institutions (CDFIs) assess borrowers\, evaluate financial strength and make lending decisions\, giving you a practical look at what happens from the lender’s side of the table. \nClick HERE for more information and to register.
URL:https://explorerocklandny.com/event/applying-for-a-business-loan-what-lenders-look-for-and-how-to-prepare/
CATEGORIES:Economic Development
ATTACH;FMTTYPE=image/jpeg:https://explorerocklandny.com/wp-content/uploads/2026/07/applying-for-biz-loan.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260811T130000
DTEND;TZID=America/New_York:20260811T140000
DTSTAMP:20260921T230457
CREATED:20260731T192355Z
LAST-MODIFIED:20260731T192355Z
UID:10001942-1786453200-1786456800@explorerocklandny.com
SUMMARY:Understanding Your Funding Options: Loans\, Grants\, Investors and More
DESCRIPTION:The right funding option can help you start\, manage or grow your business\, but the wrong option can affect your cash flow and financial flexibility. Understanding the differences between loans\, grants\, investors\, credit lines and self-funding can help you avoid the wrong fit and choose capital that aligns with your business goals. \nIn this webinar\, we’ll explore the small business capital landscape\, including debt\, equity\, bootstrapping\, grants and other common funding paths. You’ll learn how to evaluate which options may fit your business\, what tradeoffs to consider and how to think more strategically about funding your next stage of growth. \nClick HERE for more information and to register.
URL:https://explorerocklandny.com/event/understanding-your-funding-options-loans-grants-investors-and-more/
CATEGORIES:Economic Development
ATTACH;FMTTYPE=image/jpeg:https://explorerocklandny.com/wp-content/uploads/2026/07/Funding-Options.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260804T130000
DTEND;TZID=America/New_York:20260804T140000
DTSTAMP:20260921T230457
CREATED:20260731T192053Z
LAST-MODIFIED:20260731T192053Z
UID:10001941-1785848400-1785852000@explorerocklandny.com
SUMMARY:Going Beyond SEO: How to Get Found in Search\, AI and Local Listings
DESCRIPTION:The way customers find businesses online is changing quickly. Traditional Google searches are no longer the only way people discover local businesses. Today\, consumers are using AI tools like ChatGPT\, Gemini and Perplexity to find answers\, compare options and get recommendations for trusted service providers. \nIn this webinar\, you’ll learn how search is evolving beyond traditional SEO into “Search Everywhere Optimization\,” which focuses on making your business visible across search engines\, AI platforms\, online directories\, review sites and other digital channels that influence customer decisions. You’ll discover why your website is only one part of your online presence\, how AI tools evaluate businesses and what practical steps you can take to improve your visibility\, build trust and attract more customers. \nClick HERE for more information and to register.
URL:https://explorerocklandny.com/event/going-beyond-seo-how-to-get-found-in-search-ai-and-local-listings/
CATEGORIES:Economic Development
ATTACH;FMTTYPE=image/jpeg:https://explorerocklandny.com/wp-content/uploads/2026/07/SEO-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260730T130000
DTEND;TZID=America/New_York:20260730T140000
DTSTAMP:20260921T230457
CREATED:20260701T204437Z
LAST-MODIFIED:20260701T204437Z
UID:10001885-1785416400-1785420000@explorerocklandny.com
SUMMARY:One Person Empire: How to Build a Six-Figure Business in 2026
DESCRIPTION:Building a successful business no longer requires a large team\, expensive office space\, or significant overhead. With access to freelancers\, AI\, automation\, and flexible business models\, you can build a profitable and successful business without taking on a large payroll or complex operation. \nIn this webinar\, best-selling author and popular SCORE presenter Steve Strauss will show you how to launch an in-demand\, lean business built for 2026. Whether you’re starting from scratch or reinventing your business\, you’ll discover strategies and tools for building your own One Person Empire. \nIn this webinar\, you’ll learn: \n\nHow to build a growing\, thriving business without hiring any employees at all\nHow to choose the right business idea and business model\nThe best ways to create multiple income streams\, including coaching\, memberships\, digital products and sponsorships\nThe simple tech stack that lets one person do the work of many\nThe first 5 steps every successful solopreneur should take\nThe biggest mistakes new solopreneurs make and how to avoid them\n\nClick HERE for more information and to register.
URL:https://explorerocklandny.com/event/one-person-empire-how-to-build-a-six-figure-business-in-2026/
CATEGORIES:Economic Development
ATTACH;FMTTYPE=image/jpeg:https://explorerocklandny.com/wp-content/uploads/2026/07/one-person-empire.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260728T130000
DTEND;TZID=America/New_York:20260728T140000
DTSTAMP:20260921T230457
CREATED:20260701T204117Z
LAST-MODIFIED:20260701T204117Z
UID:10001884-1785243600-1785247200@explorerocklandny.com
SUMMARY:Get Your Business Lender-Ready: How to Improve Your Funding Readiness
DESCRIPTION:Many business owners think they are ready for funding until a lender evaluates areas of their business they didn’t expect\, which can delay the process or cause them to miss funding opportunities. Understanding what lenders look for gives you time to address potential problems and strengthen your business before you apply. \nIn this webinar\, experts from Experian will introduce a four-pillar framework for evaluating and strengthening your business’s funding readiness. You’ll gain a clearer understanding of how lenders view your business\, where gaps in preparation can create risk and how to improve your lender profile. \nIn this webinar\, you will learn how to: \n  \n\nSeparate your personal and business finances to build credibility\nImprove cash-flow consistency and present a clearer financial story\nBuild\, review and monitor your business credit profile\nIdentify credit-report errors and other issues before applying\nOrganize the financial records and documents lenders may request\nAvoid common mistakes that can weaken a funding application\nCreate a practical 90-day plan to become more lender-ready\n\nClick HERE for more information and to register.
URL:https://explorerocklandny.com/event/get-your-business-lender-ready-how-to-improve-your-funding-readiness/
CATEGORIES:Economic Development
ATTACH;FMTTYPE=image/jpeg:https://explorerocklandny.com/wp-content/uploads/2026/07/lender-ready.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260723T130000
DTEND;TZID=America/New_York:20260723T140000
DTSTAMP:20260921T230457
CREATED:20260701T203230Z
LAST-MODIFIED:20260701T203230Z
UID:10001883-1784811600-1784815200@explorerocklandny.com
SUMMARY:SEO Has Seen Its Biggest Shift in 20 Years: How to Stay Visible in 2026
DESCRIPTION:If your business has relied on the same SEO playbook for years\, it is time to face an uncomfortable truth: how buyers find businesses has changed more in the last 18 months than it did in the previous two decades. As a result\, the tactics businesses have relied on to improve search rankings may not deliver the same results. The rules have changed\, but most established businesses have not adapted. \nThis session is for businesses working to build an online presence\, improve their search rankings\, or trying to understand why their established visibility is slipping away. In this webinar\, we’ll explain what has changed\, which SEO fundamentals still matter and what you need to do differently in 2026 to remain visible online. In this session\, you’ll learn: \n\nWhy your traditional SEO is quietly losing ground\, and what’s replacing it\nHow search behavior has fundamentally changed\, and what that means for the way buyers discover companies like yours\nThe specific signals that now determine whether you show up or get skipped\nThe practical changes you can start making right away to protect your visibility\n\nWhat SEO changes do you have questions about? Submit your question when you register\, and we’ll try to address it during the webinar. \nClick HERE for more information and to register.
URL:https://explorerocklandny.com/event/seo-has-seen-its-biggest-shift-in-20-years-how-to-stay-visible-in-2026/
CATEGORIES:Economic Development
ATTACH;FMTTYPE=image/jpeg:https://explorerocklandny.com/wp-content/uploads/2026/07/SEO.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260721T130000
DTEND;TZID=America/New_York:20260721T140000
DTSTAMP:20260921T230457
CREATED:20260701T202555Z
LAST-MODIFIED:20260701T202555Z
UID:10001882-1784638800-1784642400@explorerocklandny.com
SUMMARY:How to Find and Secure Sponsorship Opportunities for Your Business
DESCRIPTION:Finding sponsors takes more than sending requests and hoping for a positive response. Successful sponsorships are built by identifying the right prospects\, demonstrating mutual value and developing relationships that benefit both parties. \nIn this webinar\, you’ll learn a practical approach to finding\, researching and approaching potential sponsors. We’ll explore what businesses look for in sponsorship opportunities\, how to present your organization or project professionally and how to build relationships that can lead to continued support. \nIn this webinar\, you will learn how to: \n\nIdentify potential sponsors that align with your event\, organization or project\nResearch businesses and sponsorship prospects more effectively\nRecognize the signs of a strong sponsorship match\nUnderstand what sponsors look for before committing their support\nApproach prospective sponsors with confidence and professionalism\nAvoid common mistakes that cause sponsorship requests to be ignored\nBuild long-term sponsor relationships that can provide ongoing support\n\nClick HERE for more information and to register.
URL:https://explorerocklandny.com/event/how-to-find-and-secure-sponsorship-opportunities-for-your-business/
CATEGORIES:Economic Development
ATTACH;FMTTYPE=image/jpeg:https://explorerocklandny.com/wp-content/uploads/2026/07/GettyImages-1355039080.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260716T130000
DTEND;TZID=America/New_York:20260716T140000
DTSTAMP:20260921T230457
CREATED:20260624T140751Z
LAST-MODIFIED:20260624T140751Z
UID:10001876-1784206800-1784210400@explorerocklandny.com
SUMMARY:SBA’s Made in America Initiative: Resources for Small Manufacturers
DESCRIPTION:In this webinar\, you will learn how the SBA’s Made in America Manufacturing Initiative can help small manufacturers access capital\, pursue new investment opportunities and grow through exporting and onshoring resources. \nOur expert presenter will explain the federal resources available to support American manufacturers and show you how to identify programs that may fit your business needs. We’ll provide you with practical information to help you strengthen your business\, expand your market reach and connect with domestic manufacturing opportunities. \nYou’ll learn the following: \n\nHow SBA programs can improve access to capital for small manufacturers\nOpportunities for public and private investment in American manufacturing\nResources to help small businesses export their products globally\nHow to find onshoring resources and connect with domestic suppliers\nWhere to access additional SBA programs\, tools and technical assistance\n\n\n\n\n\nClick HERE for more information and to register.
URL:https://explorerocklandny.com/event/sbas-made-in-america-initiative-resources-for-small-manufacturers/
CATEGORIES:Economic Development
ATTACH;FMTTYPE=image/jpeg:https://explorerocklandny.com/wp-content/uploads/2026/06/sba-mfg.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260714T130000
DTEND;TZID=America/New_York:20260714T140000
DTSTAMP:20260921T230457
CREATED:20260624T140239Z
LAST-MODIFIED:20260624T140840Z
UID:10001875-1784034000-1784037600@explorerocklandny.com
SUMMARY:Paying Yourself as a Business Owner: Build a Sustainable Owner’s Salary
DESCRIPTION:As a business owner\, you make sure your vendors\, employees and operating expenses are paid\, but your own compensation often comes last. Without a clear plan for paying yourself\, you may be left taking whatever remains and wondering how much your business can realistically afford. \nIn this webinar\, Pilot co-founder and CEO Jessica McKellar will draw on years of experience working with small business finances to explain what it takes to build a business that can reliably pay its owner. You’ll learn how to evaluate your current financial position and make more intentional decisions about when and how much to pay yourself. \nIn this webinar\, you will learn: \n\nWhat business owners at different stages may realistically take home\nWhy so many entrepreneurs delay or avoid paying themselves\nThe difference between strategic reinvestment and indefinite self-underpayment\nThe financial habits and business numbers that should guide owner compensation\nPractical steps toward building a consistent\, sustainable owner’s salary\n\nClick HERE for more information and to register.
URL:https://explorerocklandny.com/event/paying-yourself-as-a-business-owner-build-a-sustainable-owners-salary/
CATEGORIES:Economic Development
ATTACH;FMTTYPE=image/jpeg:https://explorerocklandny.com/wp-content/uploads/2026/06/paying-yourself.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260630T130000
DTEND;TZID=America/New_York:20260630T140000
DTSTAMP:20260921T230457
CREATED:20260624T140042Z
LAST-MODIFIED:20260624T140932Z
UID:10001874-1782824400-1782828000@explorerocklandny.com
SUMMARY:Win Customers\, Build Loyalty and Increase Sales With Emotional Intelligence
DESCRIPTION:Winning new customers is important\, but keeping them is what helps a business grow. Many small business owners focus on what they offer\, what they know or what they want customers to do next. But building strong customer relationships actually comes down to making people feel heard\, valued and understood. \n\nJoin Chuck Garcia\, Columbia University professor\, bestselling author and three-time TEDx speaker\, for a practical webinar on how emotional intelligence can help you build stronger customer relationships\, improve communication and create better business outcomes. \n\n\nDrawing from timeless relationship-building principles and his experience teaching leadership and communication\, Chuck will show you how self-awareness\, social awareness\, empathy and calm under pressure can influence the way customers respond to you and your business. In this session\, you’ll learn how to use emotional intelligence to strengthen trust\, improve customer interactions and create experiences that keep people coming back. \n\n\nIn this webinar\, you will learn: \n\n\n\nHow emotional intelligence can help you attract\, retain and better serve customers\nHow to shift your focus from selling to understanding what customers value\nHow self-awareness and social awareness improve communication and trust\nHow to use genuine appreciation without sounding forced or insincere\nHow empathy can improve sales\, service and difficult customer conversations\nHow to stay calm under pressure and respond more effectively in challenging situations\n\nClick HERE for more information and to register.
URL:https://explorerocklandny.com/event/win-customers-build-loyalty-and-increase-sales-with-emotional-intelligence/
CATEGORIES:Economic Development
ATTACH;FMTTYPE=image/jpeg:https://explorerocklandny.com/wp-content/uploads/2026/06/win-customers.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260630T110000
DTEND;TZID=America/New_York:20260630T130000
DTSTAMP:20260921T230457
CREATED:20260624T135414Z
LAST-MODIFIED:20260624T135414Z
UID:10001873-1782817200-1782824400@explorerocklandny.com
SUMMARY:A Business Plan that Meets Your Needs
DESCRIPTION:(The First in a 3-Part Series designed to help you move forward with your business.) \nWhat it’s about: \nStarting out? Turning your ideas into a new business? Changing direction? A business plan is essential to the success of your business.  \nIt gives you a flexible roadmap to follow as you build your business or change course. \n  \nA well-crafted business plan is crucial to the success of your business. \nThe plan is a flexible road map to guide you as you build\, grow or diversify your business. It also establishes your credibility with potential investors and funders.  \n  \nTwo experienced SCORE NYC mentors will walk you through thinking about the key elements of an effective business plan. \n\nWho will benefit: \n\nEntrepreneurs considering starting a small business\, or pivoting/changing their existing business model.\nEntrepreneurs in the early stages of assembling a business plan.\n\nAfter this webinar\, you will be able to: \n\nDescribe the reasons to prepare a business plan\nList the top 10 requirements for success\nAssess your business model\nSummarize the structure of a business plan\nDiscuss the business planning process based on a small business case study\n\nHow it will help you: \nThis webinar is part of three complementary sessions designed to help you move forward with your business. Each webinar can be taken individually\, sequentially\, or\, if you miss one\, the recording can be viewed. \nClick HERE to register.
URL:https://explorerocklandny.com/event/a-business-plan-that-meets-your-needs/
CATEGORIES:Economic Development
ATTACH;FMTTYPE=image/png:https://explorerocklandny.com/wp-content/uploads/2026/06/score-logo.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260507T160000
DTEND;TZID=America/New_York:20260507T170000
DTSTAMP:20260921T230457
CREATED:20260430T173710Z
LAST-MODIFIED:20260430T173720Z
UID:10001724-1778169600-1778173200@explorerocklandny.com
SUMMARY:Finding Grants and Sponsorships: Locate Opportunities\, Apply Confidently\, Stand Out to Funders
DESCRIPTION:National Small Business Week Learning Lab\nMay 6-7\, 2026\n\n\n\n\n\n\nWEBINAR: Finding Grants and Sponsorships: Locate Opportunities\, Apply Confidently\, Stand Out to Funders\n\n\n\n\n\n\n\nIf you’ve been searching for grants or other funding and still feel unsure where to begin\, you’re not alone. Many business owners assume grants are widely available\, only to find out they’re highly competitive\, limited and often harder to secure than expected. \n\nJoin Cheryl Smith\, CEO of Dewlyn Nonprofit Services\, for a practical webinar designed to help you understand what opportunities are available\, where to find them\, and how to strategically pursue them.\n\nWith over 25 years of experience\, Cheryl has helped thousands of nonprofit and small business leaders navigate funding and prepare stronger\, more competitive applications. In this session\, she’ll show you how to navigate the funding process\, determine whether your business is ready\, and take steps to become more competitive.\n\nWhat You’ll Learn:\n\n\n\nHow to find legitimate small business grants\, sponsorships\, and funding databases\nWhat it means to be “grant-ready” and how to determine your eligibility\nHow to prepare for different types of funding beyond just grants\nKey documents funders expect and how to get them ready\n\n\n\n\n\n\n\n\n\n\n\n\nClick HERE for more information and to register.
URL:https://explorerocklandny.com/event/finding-grants-and-sponsorships-locate-opportunities-apply-confidently-stand-out-to-funders-2/
CATEGORIES:Economic Development
ATTACH;FMTTYPE=image/jpeg:https://explorerocklandny.com/wp-content/uploads/2026/04/7f76fe511492ba005f0959ab61624366.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260507T144500
DTEND;TZID=America/New_York:20260507T154500
DTSTAMP:20260921T230457
CREATED:20260430T173328Z
LAST-MODIFIED:20260430T173328Z
UID:10001723-1778165100-1778168700@explorerocklandny.com
SUMMARY:How to Turn Your Side Hustle Into a Full-Time Business
DESCRIPTION:National Small Business Week Learning Lab\nMay 6-7\, 2026\nWEBINAR: How to Turn Your Side Hustle Into a Full-Time Business \nIf you’ve been thinking about turning your side hustle into a full-time business but are not sure when to make the leap\, you’re not alone. Many entrepreneurs want to go full-time with their business but worry about money\, family support\, and whether the business is ready. \n\nJoin Ramon Ray\, entrepreneur\, author\, and small business expert\, for a practical webinar built to help you think through the transition from employee to full-time business owner.\n\nWith years of firsthand experience building businesses while balancing a full-time job and family responsibilities\, Ramon has launched multiple companies and helped entrepreneurs grow stronger businesses. In this session\, he’ll show you how to evaluate your readiness\, manage the transition wisely\, and turn your side hustle into a full-time business with confidence.\n\nIn this webinar\, you will learn:\n\n\n\nHow to leverage your current role as your business’s greatest asset.\nHow to get your family on board as you shift from side hustle to full-time business owner\nThe 3 key signs that it may be too soon to leave your day job\nPractical tactics for growing your business without burning out.\nHow to identify legal issues to watch for when managing a job and a side hustle\n\nClick HERE for more information and to register.
URL:https://explorerocklandny.com/event/how-to-turn-your-side-hustle-into-a-full-time-business/
CATEGORIES:Economic Development
ATTACH;FMTTYPE=image/jpeg:https://explorerocklandny.com/wp-content/uploads/2026/04/9c7c2cc55a8e8b1cfb83ef5da817f1ec.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260507T133000
DTEND;TZID=America/New_York:20260507T143000
DTSTAMP:20260921T230457
CREATED:20260430T172939Z
LAST-MODIFIED:20260430T172939Z
UID:10001722-1778160600-1778164200@explorerocklandny.com
SUMMARY:AI in 2026: What’s Changing and What It Means for Small Business
DESCRIPTION:National Small Business Week Learning Lab\nMay 6-7\, 2026\nWEBINAR: AI in 2026: What’s Changing and What It Means for Small Business \nSmall businesses have largely used AI as standalone tools\, but that is starting to change as AI becomes more automated\, more connected\, and more capable of handling meaningful work. As AI continues to evolve\, many business owners are left trying to determine which developments matter\, which claims are hype\, and where AI can deliver measurable business value. \n\nIn this webinar\, you’ll learn how AI is changing from tools to outcomes and what that shift means for small business strategy and day-to-day operations. You’ll see real-world examples and demonstrations of how AI is being applied across common small business functions today as we cover the trends shaping AI in 2026\, where AI can deliver real business value\, and which opportunities may not be worth the time or investment.\n\nWhat You’ll Learn:\n\n\n\nHow AI is shifting from standalone tools to more agent-driven work and what that means for everyday business operations\nLearn which AI trends matter most for small businesses in 2026\nIdentify where AI can deliver measurable business value\nRecognize where AI may not be worth the effort or investment\nExplore the key strategic decisions small business owners should be making as AI evolves\nSee real-world examples and demonstrations of AI applied to common small business function\n\nClick HERE for more information and to register.
URL:https://explorerocklandny.com/event/ai-in-2026-whats-changing-and-what-it-means-for-small-business/
CATEGORIES:Economic Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260507T121500
DTEND;TZID=America/New_York:20260507T131500
DTSTAMP:20260921T230457
CREATED:20260430T172601Z
LAST-MODIFIED:20260430T172601Z
UID:10001721-1778156100-1778159700@explorerocklandny.com
SUMMARY:How to Design Your Website to Attract\, Engage\, and Convert More Customers
DESCRIPTION:National Small Business Week Learning Lab\nMay 6-7\, 2026\nWEBINAR:  How to Design Your Website to Attract\, Engage\, and Convert More Customers \n\n\n\n\n\n\nAre people visiting your website but not booking\, buying\, or leaving right away? Many small business websites are missing the fundamental elements that help clients navigate their website\, build trust\, and drive conversions. \n\nJoin SCORE mentor and marketing strategist Tim Contado as he introduces a practical approach to website design grounded in behavioral science. You’ll discover how to create a website that clearly communicates your message to visitors\, builds trust\, and motivates them to take action.\n\nWhat You’ll Learn:\n\n\n\nWhy most visitors don’t read websites and what they do instead\nHow System 1 thinking affects first impressions and decision-making\nHow to use nudge theory to guide visitors toward action\nWhat “friction” is on a website and how it prevents conversions\nHow to structure pages to improve clarity\, trust\, and engagement\nSimple ways to make your website easier to use without redesigning everything\nHow to evaluate your website objectively and prioritize improvements\n\n\n\n\n\n\n\n\n\n\n\n\nClick HERE for more information or to register.
URL:https://explorerocklandny.com/event/how-to-design-your-website-to-attract-engage-and-convert-more-customers/
CATEGORIES:Economic Development
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260507T110000
DTEND;TZID=America/New_York:20260507T120000
DTSTAMP:20260921T230457
CREATED:20260430T172042Z
LAST-MODIFIED:20260430T172042Z
UID:10001720-1778151600-1778155200@explorerocklandny.com
SUMMARY:Building a Business Plan That Works - Key Elements Every Entrepreneur Needs
DESCRIPTION:National Small Business Week Learning Lab\nMay 6-7\, 2026\nWebinar:  Building a Business Plan That Works – Key Elements Every Entrepreneur Needs \n\nStarting a business without a clear plan can leave you guessing about your next steps\, your goals\, and how to grow sustainably. A strong business plan helps you clarify your vision\, make better decisions\, and build a stronger foundation for long-term success. \n\nIn this webinar\, our expert presenter will explain why you need a business plan\, the key elements every plan should include\, and the key sections you should focus on. By the end of this session\, you’ll have the knowledge and confidence to build an effective\, results-driven business plan.\n\nLearning Objectives:\n\n\n\nUnderstand why a business plan is important for starting and growing a business\nLearn the key elements every effective business plan should include\nIdentify the sections that deserve the most attention\nBuild a stronger roadmap for decision-making and growth\nGain confidence in creating a business plan that supports your goals\n\n\n\n\n\n\n\n\n\n\n\n\nClick HERE for more information and to register.
URL:https://explorerocklandny.com/event/building-a-business-plan-that-works-key-elements-every-entrepreneur-needs/
CATEGORIES:Economic Development
ATTACH;FMTTYPE=image/jpeg:https://explorerocklandny.com/wp-content/uploads/2026/04/c9277eddca591251bf470997d0d5e221.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260506T160000
DTEND;TZID=America/New_York:20260506T170000
DTSTAMP:20260921T230457
CREATED:20260430T171619Z
LAST-MODIFIED:20260430T171732Z
UID:10001719-1778083200-1778086800@explorerocklandny.com
SUMMARY:The Boomerpreneur Roadmap - How to Leverage Your Unique Advantages
DESCRIPTION:National Small Business Week Learning Lab\nMay 6-7\, 2026\nWEBINAR: The Boomerpreneur Roadmap – How to Leverage Your Unique Advantages \nStarting a business later in life can be a smart way to turn your experience\, skills\, and resources into income and independence. But many aspiring entrepreneurs over 50 are unsure where to start\, how to reduce risk or how to build a business in today’s fast-changing marketplace. \n\nIn this webinar\, bestselling author and experienced entrepreneur Steve Strauss will show you how to leverage your experience and resources to launch a business that supports your lifestyle\, goals and legacy. Steve will walk through how to audit your existing capital\, identify a profitable market gap and use lean startup strategies to launch.\n\nWhat You Will Learn:\n\n\n\nThe Capital Audit: How to identify the 4 types of hidden assets you already own that younger founders don’t.\nThe Human-Centric Edge: How the human connection can help you stand out in an AI-driven marketplace.\nSmart Launching: How to minimize financial and reputational risk.\nBypassing the Tech Wall: The ‘Simple 3’ tech stack that allows you to run a modern business without being a coder.\nThe Owner Mindset: How to design a business that creates freedom and an exit strategy rather than just a new job.\nThe Breakthrough Roadmap: How to avoid hurdles in the first 90 days that stop most boomerpreneurs.\n\nClick HERE for more information and to register. \n\n 
URL:https://explorerocklandny.com/event/the-boomerpreneur-roadmap-how-to-leverage-your-unique-advantages/
CATEGORIES:Economic Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260506T144500
DTEND;TZID=America/New_York:20260506T154500
DTSTAMP:20260921T230457
CREATED:20260429T205708Z
LAST-MODIFIED:20260429T205708Z
UID:10001718-1778078700-1778082300@explorerocklandny.com
SUMMARY:Access to Capital in 2026 - How to Choose\, Prepare\, and Qualify
DESCRIPTION:National Small Business Week Learning Lab\nMay 6-7\, 2026\nAccessing capital through options such as loans\, grants\, investors\, and other funding sources is one of the biggest challenges for entrepreneurs in today’s uncertain funding landscape. Many business owners know they need funding to start\, run\, or grow\, but are unsure which funding option fits their business or how to prepare. \n\nIn this webinar\, presented by business funding expert Marjorie Weber\, you’ll learn how to prepare\, qualify\, and choose business funding in today’s uncertain funding landscape. This session is designed to help you better understand your options\, prepare more effectively\, and make smarter capital decisions based on where your business is today and where you want to go next.\n\nWhat you’ll learn:\n\n\n\nUnderstand the difference between personal and business credit\nLearn how FICO\, Vantage\, and business credit scores affect funding decisions\nCompare grants\, debt\, and investor funding options\nIdentify the best funding paths for start-ups versus expanding businesses\nPrepare pre-opening\, expansion\, and pro forma operating budgets\nMake more confident funding decisions in a volatile 2026 environment\n\nClick HERE for more information and to register.
URL:https://explorerocklandny.com/event/access-to-capital-in-2026-how-to-choose-prepare-and-qualify/
CATEGORIES:Economic Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260506T133000
DTEND;TZID=America/New_York:20260506T143000
DTSTAMP:20260921T230457
CREATED:20260429T205309Z
LAST-MODIFIED:20260429T205331Z
UID:10001717-1778074200-1778077800@explorerocklandny.com
SUMMARY:Small Business Financial Management: What to Put in Place at Every Stage
DESCRIPTION:National Small Business Week Learning Lab\nMay 6-7\, 2026\nWEBINAR: Small Business Financial Management: What to Put in Place at Every Stage \nWhether you’re launching a side hustle\, starting a business\, or preparing to grow\, strong financial management plays a major role in long-term success. But for many small business owners\, keeping up with bookkeeping\, compliance\, and the financial decisions needed to support growth can quickly feel overwhelming. \nIn this webinar\, our expert presenter will show you what the financial lifecycle of a small business looks like and how your financial systems or support needs change in each stage. By the end of the session\, you’ll have a better understanding of how to build a stronger financial foundation\, make smarter decisions as your business grows\, and identify when it’s time to bring in the right support.\n\nWhat you’ll learn:\n\n\nBuild simple bookkeeping habits to keep your records organized from the start\nUnderstand the difference between a bookkeeper and a CPA and when to use each\nIdentify the financial support your business needs at different stages\nRecognize when to invest in services that help you scale\, not just stay compliant\nMake better financial decisions so you can focus more on running your business\n\nClick HERE for more information and to register.
URL:https://explorerocklandny.com/event/small-business-financial-management-what-to-put-in-place-at-every-stage/
CATEGORIES:Economic Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260506T121500
DTEND;TZID=America/New_York:20260506T131500
DTSTAMP:20260921T230457
CREATED:20260429T203335Z
LAST-MODIFIED:20260429T204700Z
UID:10001716-1778069700-1778073300@explorerocklandny.com
SUMMARY:AI for Small Business: Find Opportunities and Take Action
DESCRIPTION:National Small Business Week Learning Lab\nMay 6-7\, 2026\nWEBINAR:  AI for Small Business: Find Opportunities and Take Action \n\n\n\n\n\n\n\nA lot of business owners are already experimenting with AI\, but want to move beyond basic tasks and start applying it more strategically to create stronger business results. The challenge is knowing where AI fits\, what opportunities are worth pursuing\, and how to turn ideas into practical action. \n\nIn this webinar\, we’ll walk you through a practical process for evaluating and implementing AI in your business. You’ll see live demonstrations of how AI can be used to address common small business challenges\, while learning how to identify high-impact opportunities\, assess readiness\, and prioritize AI initiatives that make the most sense for your business.\n\nBy the end of this session\, you’ll walk away with a clear 7-day plan to start implementing AI in your business.\n\nWhat You’ll Learn:\n\n\nIdentify the brst opportunities to use AI in your business\nEvaluate whether your business is ready to act on those opportunities\nPrioritize AI initiatives based on impact and feasibility\nSee real examples of AI applied to common small business challenges\nTurn ideas into practical next steps you can take right away\nBuild a simple 7-day plan to start using AI in your business\n\n\n\n\n\n\n\n\n\n\nClick HERE for more information and to register.
URL:https://explorerocklandny.com/event/ai-for-small-business-find-opportunities-and-take-action/
CATEGORIES:Economic Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260506T110000
DTEND;TZID=America/New_York:20260506T120000
DTSTAMP:20260921T230457
CREATED:20260429T202551Z
LAST-MODIFIED:20260429T202902Z
UID:10001715-1778065200-1778068800@explorerocklandny.com
SUMMARY:Business Credit 101: Build Credit\, Access Funding\, and Grow Your Business
DESCRIPTION:National Small Business Week Learning Lab\nMay 6-7\, 2026\n\n\n\n\n\n\nWEBINAR: Business Credit 101: Build Credit\, Access Funding\, and Grow Your Business \nBusiness credit can help you qualify for better financing\, strengthen your credibility\, and give your business more room to grow. Unlike personal credit\, business credit does not develop on its own. It requires the right structure\, intentional action\, and consistent financial habits \n\nIn this webinar\, you’ll learn how business credit works\, why it matters\, and what it takes to build it over time. We’ll walk through the key steps to help you establish a strong credit foundation\, build a credit history\, and improve your ability to qualify for funding in the future.\n\nWhat You’ll Learn:\n\n\nUnderstand the difference between a business credit profile and a business credit score\nLearn how business credit differs from personal credit and why both can matter\nSet up the right foundation to begin building business credit\nUse trade relationships and payment habits to strengthen your credit profile\nManage credit utilization and understand how it impacts your score\nMonitor your business credit and prepare for lender evaluation with more confidence\n\n\n\n\n\n\n\n\n\nClick HERE for more information and to register.
URL:https://explorerocklandny.com/event/business-credit-101-build-credit-access-funding-and-grow-your-business/
CATEGORIES:Economic Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260428T130000
DTEND;TZID=America/New_York:20260428T143000
DTSTAMP:20260921T230457
CREATED:20260324T201804Z
LAST-MODIFIED:20260325T144559Z
UID:10001571-1777381200-1777386600@explorerocklandny.com
SUMMARY:Prepare for Event Success: Plan for Peak Demand\, Operations\, and Execution (Webinar)
DESCRIPTION:Choosing to participate in a major event like the FIFA World Cup\, the Olympics\, trade shows\, and festivals can be a big opportunity to reach new customers and sales. But once you’ve committed to participating\, the real challenge is execution. Without a clear operational plan to deal with the increased demand and unexpected challenges\, a big opportunity can quickly turn into a costly mistake. \nIn this webinar\, you’ll learn how to prepare your business to run smoothly and perform at its best during major events. We’ll cover how to anticipate demand\, plan staffing and inventory\, and put simple systems in place so your business can handle the surge without disruption. By the end of this session\, you’ll have a clear approach to operate with confidence\, reduce stress\, and make the most of the opportunity. \nIn this webinar\, you’ll learn how to: \n\nAnticipate demand and plan resources before\, during\, and after a major event\nBuild flexible staffing and inventory plans to handle spikes and slowdowns\nCreate simple workflows to keep operations running smoothly during busy periods\nPrepare for unexpected challenges like shortages\, delays\, or demand surges\nKeep your core business running smoothly while managing increased demand\n\nClick HERE to register.
URL:https://explorerocklandny.com/event/prepare-for-event-success-plan-for-peak-demand-operations-and-execution/
CATEGORIES:Economic Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260414T130000
DTEND;TZID=America/New_York:20260414T143000
DTSTAMP:20260921T230457
CREATED:20260324T201553Z
LAST-MODIFIED:20260325T144532Z
UID:10001570-1776171600-1776177000@explorerocklandny.com
SUMMARY:How to Actually Grow Your Business - Build a 12-Month Growth Plan (Webinar)
DESCRIPTION:Most small business owners want to grow but struggle to decide where to focus next. Trying to pursue more customers\, higher prices\, better margins\, and new offers all at once leads to wasted time\, inconsistent execution\, and slower growth. To grow your business effectively\, you need to identify the best opportunity for your business and focus your efforts on it. \nIn this webinar\, our expert presenter will show you how to choose the right growth strategy based on your business’s current performance\, priorities\, and constraints. You’ll learn how to evaluate whether your next step should be gaining more clients\, increasing revenue\, improving margins\, or refining your offers. You’ll also learn how to identify the biggest obstacles that could limit growth\, from capacity and conversion issues to pricing and margin challenges. \nYou’ll leave with a clear decision on which growth strategy to prioritize and a focused 12-month plan you can confidently execute. \nLearning objectives: \n\nHow to evaluate your business to determine the best growth opportunity\nHow to decide whether more customers\, higher revenue per client\, better margins\, or offer changes should be your focus\nHow to pinpoint the key constraints that could limit your growth\nHow to translate your decision into a clear\, focused 12-month plan\n\nClick HERE to register.
URL:https://explorerocklandny.com/event/how-to-actually-grow-your-business-build-a-12-month-growth-plan/
CATEGORIES:Economic Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260409T130000
DTEND;TZID=America/New_York:20260409T143000
DTSTAMP:20260921T230457
CREATED:20260324T201400Z
LAST-MODIFIED:20260325T144501Z
UID:10001569-1775739600-1775745000@explorerocklandny.com
SUMMARY:Blogging for Small Business: How to Improve SEO and Drive Website Traffic (Webinar)
DESCRIPTION:Blogs remain one of the most effective ways to increase website traffic\, but many business owners overlook blogging in their content marketing strategies. A well-written blog can help search engines prioritize your content for potential clients and organically drive them to your business. \nIn this webinar\, you’ll learn how to use blogging as a marketing tool that helps your business get found online\, build trust with your audience\, and bring more people to your website. You’ll also learn how to create effective blog posts and see how one well-written blog turned into content for email\, social media and other marketing channels. \nParticipants will receive a Blog Content Planning Workbook and SEO Blog Template to help apply what they learn. \n\nWhy blogging is still one of the most powerful tools for small business marketing\nHow blogging helps your SEO and Google rankings\nThe Blog writing system\, keywords\, structure\, headline and hooks to get clicks\nHow investing in one blog can save you time creating marketing content across the board\n\nClick HERE to register.
URL:https://explorerocklandny.com/event/blogging-for-small-business-how-to-improve-seo-and-drive-website-traffic/
CATEGORIES:Economic Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260407T130000
DTEND;TZID=America/New_York:20260407T140000
DTSTAMP:20260921T230457
CREATED:20260324T201148Z
LAST-MODIFIED:20260325T144441Z
UID:10001568-1775566800-1775570400@explorerocklandny.com
SUMMARY:Event Marketing Playbook - Turn Event Traffic Into Sales (Webinar)
DESCRIPTION:Major events like the FIFA World Cup\, the Olympics\, large conventions\, trade shows\, and festivals can bring thousands of potential new customers into your area. If your business plans on taking advantage of a local event\, you can’t rely on your normal marketing strategy. \nIn this webinar\, you’ll learn how to build a marketing plan designed specifically for major events happening near your business. We’ll walk through practical ways to combine digital marketing with physical visibility so your business shows when attendees are looking around or online. You’ll also receive simple tools and templates to help you organize your promotions and prepare your marketing well before the event begins. \nIn this webinar\, you will learn how to: \n\nDesign digital and onsite marketing strategies that attract event attendees\nLeverage signage\, displays\, and branded materials for maximum visibility\nCombine online promotions with physical marketing for stronger results\nTurn event traffic into paying customers\nUse simple templates and tools to organize your event marketing efforts\nBuild a preparation and promotion calendar before the event begins\n\nClick HERE to register.
URL:https://explorerocklandny.com/event/event-marketing-playbook-turn-event-traffic-into-sales/
CATEGORIES:Economic Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260402T130000
DTEND;TZID=America/New_York:20260402T140000
DTSTAMP:20260921T230457
CREATED:20260324T200939Z
LAST-MODIFIED:20260325T144413Z
UID:10001567-1775134800-1775138400@explorerocklandny.com
SUMMARY:Bookkeeping Essentials Every Small Business Owner Needs (Webinar)
DESCRIPTION:Effective bookkeeping is the foundation of any financially healthy small business. Without accurate\, consistent reporting\, it becomes impossible to manage cash flow\, prepare for taxes\, or make informed financial decisions. \nIn this webinar\, you’ll learn how bookkeeping works and how to turn it into a simple\, manageable process you can stay on top of. We’ll show you how to keep your books consistent\, which financial reports you should review regularly\, and the habits that help prevent minor mistakes from turning into costly problems. You’ll also learn how to keep your records organized year-round to make tax time easier\, ensuring your estimated payments are more accurate and avoiding unnecessary surprises. \nBy the end of this webinar\, you will be able to: \n\nUnderstand how bookkeeping works and how it differs from accounting\nRecognize the difference between single-entry and double-entry systems\nChoose between cash and accrual accounting based on your business needs\nIdentify the three key financial statements and how often to review them\nUse clean books to support tax deductions\, estimated payments\, and fewer surprises\n\nClick HERE to register.
URL:https://explorerocklandny.com/event/bookkeeping-essentials-every-small-business-owner-needs/
CATEGORIES:Economic Development
ATTACH;FMTTYPE=image/png:https://explorerocklandny.com/wp-content/uploads/2026/03/Screenshot-2026-03-24-160910.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260331T130000
DTEND;TZID=America/New_York:20260331T143000
DTSTAMP:20260921T230457
CREATED:20260324T200640Z
LAST-MODIFIED:20260325T144335Z
UID:10001566-1774962000-1774967400@explorerocklandny.com
SUMMARY:Implement AI in Your Business - From AI Overwhelm to Action (Webinar)
DESCRIPTION:  \n\n\n\n\n\n\n\nAI is everywhere\, but most business owners are stuck trying to figure out where to start. With so many tools\, trends\, and promises\, it’s easy to feel overwhelmed and unsure which opportunities are actually worth your time. \nIn this webinar\, you’ll learn a practical\, business-first approach to implementing AI in your business. Instead of focusing on specific tools\, we’ll show you how to evaluate your business\, identify real opportunities\, and determine what’s actually worth pursuing. You’ll walk away with a clear starting point\, a focused set of priorities\, and the confidence to begin taking disciplined action. \nYou’ll Learn to: \n\nIdentify AI opportunities that are actually worth pursuing\nAssess if your business is ready to implement AI solutions\nPrioritize initiatives based on impact and feasibility\nChoose the right tools\, technologies\, or vendors for your needs\nAvoid common mistakes and distractions in AI adoption\nTake clear\, disciplined steps to start implementing AI\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  \n\n\n\nClick HERE to register.
URL:https://explorerocklandny.com/event/implement-ai-in-your-business-from-ai-overwhelm-to-action/
CATEGORIES:Economic Development
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